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The Council's Priorities and Well-being Objectives

The Council’s Corporate Priorities and Well-being Objectives are:

  • Ensuring PEOPLE: are independent, healthy and successful;
  • Creating PLACES: where people are proud to live, work and play;
  • Enabling PROSPERITY: creating the opportunity for people and businesses to be: innovative, entrepreneurial and fulfil their potential and prosper.

 The Council agreed its new corporate priorities and a new Corporate Plan for 2020-24, Making a Difference’ and summary at its meeting on 4 March 2020.  Council also agreed that these three corporate priorities would be the Council’s Well-being objectives, which the Council is required to set by the Well-being of Future Generations (Wales) Act 2015.  These new priorities replaced those set out in the Council’s first Corporate Plan –The Way Ahead which was in place from 2016 -2020.  Progress in delivering the previous priorities will be reported later this year. 

How we set our priorities

The new Corporate Plan, and the associated priorities, was shaped by ongoing feedback from residents, communities and stakeholders and also by more focused comprehensive community engagement between October 2019 and January 2020. 

What residents, communities, Council staff and other stakeholders told us helped to further inform and strengthen the Plan, providing a real focus on what matters most to our present and future communities. 

The plan sets out how the Council will continue to meet the challenges it faces including the impact of rising costs despite any benefits arising from the increase in public sector funding; the increasing pressure on services driven by a changing population; financial pressure on households from energy bills; housing costs; wage restraint, and benefit reforms and also increasing public expectations of responding to climate change.

The Council has a positive track record in delivering its first Corporate Plan and the new Plan seeks to build upon these strong foundations over the next four years.

 All Councils in Wales must comply with legislation that guides our work.  This legislation includes the Well-being of Future Generations (Wales) Act 2015 (WFG Act)

Among other things, the WFG Act asks Councils to implement five ways of working, i.e. think about the long-term impact of our work; look to prevent problems from happening, and work better with local people, communities and other organisations. 

The WFG Act has been acknowledged by the Future Generations Commissioner as the ‘Common Sense Act’ and the Council is already well placed to meet its requirements.  At its meeting on 2 November 2016, Cabinet agreed to simplify the implementation of the Act as far as possible for all elected Members and officers and set out a clear policy statement so that we continue to do more to maximise what we already do to meet the requirements of the Act without creating additional bureaucracy.

From 2018, the Council’s priorities have also been informed by the Well-being Objectives set out in the Cwm Taf Well-being Plan, which was published by the Cwm Taf Public Services Board (PSB) in May 2018.  The PSB set out its progress over the first year in its first annual report in July 2019.

The Corporate Performance Report

Information about our priorities and objectives, why they were chosen, and the targets and deadlines we have set ourselves is set out annually in our Corporate Performance Report. This report also tells you what we will do, by when, to deliver these priorities. There are also links to more detailed and technical information for those of you who would like to know more.

The Corporate Performance Report 2021-22 was agreed by the Council at its meeting on 20 October 2021 (available in other languages and formats on request). The previous version is also available Corporate Performance Report 2020-21.

For further information please contact the Performance Management Team on 01443 680723, or email

 [Last Updated Jan-22]